Revenue Growth Assessment

The Revenue Growth Methodology

1. Assess Strategy

Assessing strategy is very important as it helps you to determine if you are allocating your people, money, and time correctly against the revenue growth opportunities available to you.  This will help you determine what to do, when to do it, and why these strategic moves will result in accelerated revenue growth.

Phase 1: Revenue Growth Methodology

Start by gathering information. Perform a thorough examination of your markets, and your corporate, product, marketing, sales, and human resources strategy.

Phase 2: Strategic Alignment

Study and evaluate the competition. Determine if you are in strategic alignment by bench marking you against your peers and placing you on the level 1-5 revenue growth maturity model.

Phase 3: KPI Analysis

Benchmark your company on a set of key performance indicators and quantify the potential gain of change.

2. Assess Execution

Execution is the next step. Assessing execution helps you determine if you are doings things correctly.  This will help you determine how to grow revenue.

Phase 4: Talent Assessments

Start with your team. Perform an objective assessment of your team against an A Player Profile for each critical role on your organizational chart to see if they are getting the job done.

Phase 5: Tactics Assessment

Analyze the tactics deployed in pursuit of the revenue goal and confirm if they are the proper tools to use given your revenue growth strategy.

Phase 6: Cadence Assessment

Inspect the operational rhythm of your revenue growth engine and confirm if the correct sequence is being followed to fulfill the revenue growth objectives.

3. Implementation Plan

Develop an implementation plan with time line, deliverables, tasks, roles and costs that when put into use will result in accelerated revenue growth.

Phase 7: Timeline

Break down the tasks and create a timeline that explains what gets done weekly, monthly, and quarterly.

Phase 8: Deliverables

Create a list of key deliverables that need to be created in order for the revenue growth strategy to come to life.

Phase 9: Tasks

Identify the tasks that need to be performed to produce the deliverables and meet the deadlines.

Phase 10: Roles

Assign roles by producing a project level organizational chart illustrating who is responsible and accountable for each item.

Phase 11: Costs

Deliver a feasibility analysis detailing the level of investment needed to properly fund the revenue growth plan

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