Revenue Growth Assessment
The Revenue Growth Methodology
1. Assess Strategy
Assessing strategy is very important as it helps you to determine if you are allocating your people, money, and time correctly against the revenue growth opportunities available to you. This will help you determine what to do, when to do it, and why these strategic moves will result in accelerated revenue growth.
Start by gathering information. Perform a thorough examination of your markets, and your corporate, product, marketing, sales, and human resources strategy.
Study and evaluate the competition. Determine if you are in strategic alignment by bench marking you against your peers and placing you on the level 1-5 revenue growth maturity model.
Benchmark your company on a set of key performance indicators and quantify the potential gain of change.
2. Assess Execution
Execution is the next step. Assessing execution helps you determine if you are doings things correctly. This will help you determine how to grow revenue.
Start with your team. Perform an objective assessment of your team against an A Player Profile for each critical role on your organizational chart to see if they are getting the job done.
Analyze the tactics deployed in pursuit of the revenue goal and confirm if they are the proper tools to use given your revenue growth strategy.
Inspect the operational rhythm of your revenue growth engine and confirm if the correct sequence is being followed to fulfill the revenue growth objectives.
3. Implementation Plan
Develop an implementation plan with time line, deliverables, tasks, roles and costs that when put into use will result in accelerated revenue growth.
Break down the tasks and create a timeline that explains what gets done weekly, monthly, and quarterly.
Create a list of key deliverables that need to be created in order for the revenue growth strategy to come to life.
Identify the tasks that need to be performed to produce the deliverables and meet the deadlines.
Assign roles by producing a project level organizational chart illustrating who is responsible and accountable for each item.
Deliver a feasibility analysis detailing the level of investment needed to properly fund the revenue growth plan