Go-To-Market Strategy

The Revenue Growth Methodology

1. Market & Competitive Intelligence

Phase 1: Needs Definition

Start by creating an outline of the goals and objectives of the Market & Competitive Intelligence program.

Phase 2: Monitoring and Collection

This phase is for collecting, categorizing, and storing insights from the market.

Phase 3: Analysis and Reporting

Proceed to analyze the insights collected from the market.

Phase 4: Distribution and Utilization

Distribute and communicate the analyzed data and insights throughout the organization so they can be converted into innovation requirements and new go-to-market approaches.

2. Go-To-Market Planning

Phase 5: Planning

Strategic Planning is important as it enables leaders to make strategic decisions. Strategic Planning dictates the development of the Corporate Strategy and focuses the direction of the company.

Phase 6: Development

Now starts the documentation of the direction of the company from the philosophical vision to the market-facing brand. Development is an input into Planning and is maintained through Strategic Interlock.

Phase 7: Cross-Functional Interlock

Maintaining the alignment of your functional strategies to ensure that all groups are working together towards the same objective.

3. Go-To-Market Execution

Phase 8: Routes to Market

Find ways to sufficiently cover your markets. Select and optimize your sales channels. Price and package your products correctly.

Phase 9: Go-To-Market Execution Planning

Define the tactical priorities needed to achieve the strategic plan.

Phase 10: Go-To-Market Resource Management

All about the execution of your strategic plan by allocating your go-to-market resources.

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