Competitor Analysis

Competitor analysis in business and marketing is an assessment of the strengths and weaknesses of current and potential competitors. All organizations are bound to operate within a competitive environment, they don’t exist in thin air. Analysis of competitors helps in discovering the weaknesses, identifying the opportunities and threats from the industry environment. Strategies involved in [...]

By | October 18th, 2018|Business Winning, Uncategorized|Comments Off on Competitor Analysis

How to make a Business Roadmap?

Businesses need a road map to define the organizational values, to create a singular vision and give a direction for growth. This process begins with crafting a mission or goal, post which a mission statement further defines the company objectives. It is essential to perform an analysis of the organization’s Strengths, Weaknesses, Opportunities and Threats [...]

By | October 17th, 2018|Uncategorized|Comments Off on How to make a Business Roadmap?

Avoid Commitment in Proposal Writing

A  good proposal is one which resolves the client’s queries and as we know, it wins because of all the promises made to fulfill. Once accepted by the clients, all efforts will narrow down to serving them with the best. Inability to do so proves we are avoiding promises made to them. Hence avoid commitment [...]

By | October 16th, 2018|Uncategorized|Comments Off on Avoid Commitment in Proposal Writing

Seek first to understand

My “Seek first to understand, then to be understood” While approaching potential clients, it would serve you well to follow Stephen Covey's advice, in his ground-breaking book: ‘The 7 Habits of Highly Successful People’. Only if you are genuinely interested in your clients, can you understand them. Only if you understand them, can you deliver [...]

By | October 10th, 2018|Uncategorized|Comments Off on Seek first to understand

Winning Business – with proposals

Business development professionals and sales professionals throughout all industries have a clear goal, which is to win business. The undeniable contrast among business development professionals and associations relative to their peers is their capability to effectually succeed their pipeline opportunities. Besides, high performers have the knowledge on when to decline a highly unlikely successful opportunity [...]

By | October 9th, 2018|Uncategorized|Comments Off on Winning Business – with proposals

The Path to Success

Big companies tend to rely on big data and algorithms to make valuable business choices. The quality of the data is key in making sure the algorithms are correctly analyzed. Since companies gather and save never-ending amounts of data, the algorithm that is used to make the data as clear as possible becomes highly beneficial. [...]

By | October 4th, 2018|Uncategorized|Comments Off on The Path to Success

Essential know about to win a bid

Our primary step towards winning a bid is information gathering, and our goal is to position ourselves in the description of the client. To simplify, quite often projects are defined by the scope of their work. We must aim to understand the scope, vital for our proposal – which helps in acquiring the estimated dimension [...]

By | October 3rd, 2018|Uncategorized|Comments Off on Essential know about to win a bid

Capturing the Win

Capture management comprises a thorough understanding of the customer, the problem statement, the solution, the competition, and then using these into making a winning plan. While gathering intelligence about the customer and competition, the importance of being thorough cannot be stressed enough. Pursuing an opportunity mandates collecting as much information accurately. A complacent approach has [...]

By | October 2nd, 2018|Uncategorized|Comments Off on Capturing the Win

What is Brand Equity?

Brand Equity is a set of assets and liabilities linked to a brand’s name and symbol that adds to the value provided by the product or service to the firm and its consumers. Brand equity comprises four major dimensions 1.     Brand Awareness ·        An anchor to which other associations can be attached ·        A sense [...]

By | September 27th, 2018|Uncategorized|Comments Off on What is Brand Equity?

The Hidden Key to a Successful Proposal

  Often times when companies set out to write a proposal all of their focus is on editing. Have we made our point clear? Have we mentioned all the right statistics? Are there any mistakes? Although these are all important steps, more often than not, they take precedence over an even more important step. Before [...]

By | September 24th, 2018|Uncategorized|Comments Off on The Hidden Key to a Successful Proposal