It is often believed that more choices are better. Businesses believe in offering a variety of products ranging in colour and models in the hope that it will attract customers. It is easy to believe that more options and freedom of choice make customers happy but this is far from the truth.
Increasing sales revenue is a key process of developing a company successfully, but doing so is not so easy. To make matters more complicated, increasing sales does not always lead to an increment in revenue. This makes even the best advertising techniques fall short of serving towards the business objectives for profit and growth.
Long gone are the days when your website acted as an online brochure. Nowadays, websites play a vital role in expanding your business. Websites can be very complex or simple but they help in carrying out many sales and marketing strategies. There are innumerable benefits that a website provides to your business.
Brand Equity is a set of assets and liabilities linked to a brand’s name and symbol that adds to the value provided by the product or service to the firm and its consumers. Brand equity comprises four major dimensions 1. Brand Awareness • An anchor to which other associations can be attached • A sense …