phase 2: digital planning
Digital marketing can enhance your reach to a larger more targeted audience, which leads to increased brand awareness, lead generation, and lead conversion. The best digital strategies are developed with inputs from brand research and a deep understanding of buyer expectations. Integration across all channels is critical and will improve data collection and campaign conversion metrics.
- You have a strategic plan for messaging and communicating with your prospects and customers across digital channels and devices.
- Your content is contextualized for each channel and buyer.
- Your digital performance needs dictate your digital budget.
- Your channels and segments are clearly defined based on customer behaviors and expectations.
- You can identify and track your customer’s digital touchpoints.
- You have an integrated digital marketing technology architecture.
- You have sufficient resources to develop, launch and analyze your marketing campaigns.
- Your digital insights and analytics strategy is supported by the executive team.
- You leverage real-time analytics to proactively adjust campaign performance.
- You have integrated your digital marketing initiatives with complimentary marketing and sales strategies.
- Digital Marketing Assessment
- Digital Marketing Strategy
- Digital Marketing Roadmap