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Key factor in customer buying

While there are several factors that influence customer buying, research shows that “Sales Experience” is critical to get customers on the right side of your fence! The sales field however has become more erratic and peppered with multiple influences and options, such...

The A-Zs of Procurement

The job of a procurement officer may be a foreign concept to many teams, and when joining a project halfway there is bound to be some misunderstandings. In a perfect world procurement would be part of the process from the very beginning, but more often than not a...

Get to the Point

Proposals all depend on if the individual has the right amount of information to work with and if they can effectively convey the message through. When there is not enough information, the person usually does not get straight to the point and brings up information...

Proposal Persuasion

Persuasion is: Part Differentiation Part Positioning Part Motivation Part Anticipation Part Strategy Part Value Proposition Part What Matters Part Copy Writing and Presentation Part Differentiation Differentiation is the key as it is how you make your bid special....