It is important to think from the customers' perspective. You can then identify what appeals to your clients and adapt your brand, products and services to suit their needs. Customer behaviour has been studied by men through the ages. Given below is a simplified process of understanding how customers make their decisions.
Half the time we are not being able to fulfill what we aimed for or what we dreamed about. We are unable to achieve that picturesque life we imagined for ourselves where we have the perfect body, successful career and amazing social life. Why is satisfaction so hard to achieve? Why are we constantly craving for more?
Most people do not pay attention to the executive summary when writing a proposal. But your executive summary is a miniature version of the full proposal. Like a proposal, it guides the customer into understanding your offer and solution. Given below are some ways by which you can write the perfect executive summary for your winning proposal.
Each proposal must be unique to your client. However, there are proven best practices that can be applied to any bid. Here are ten best practices that can make your sales proposals better: