Arun

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So far Arun has created 37 blog entries.

Brand recall through visual branding

We have discussed the basics of branding last week. Visual Branding is the process of creating a unique and memorable physical image for a company in the mind of consumers. Key elements of Visual branding - logo, typography, color, and images.   Logo: A logo is the face of your brand. It is the most [...]

By | September 12th, 2018|Uncategorized|Comments Off on Brand recall through visual branding

What is a bad strategy?

    Having a good strategy is important. But it is more important to not have a bad strategy.   Bad strategy is not simply the absence of a good strategy. It is developed out of specific misconceptions and leadership errors.   Once you develop the ability to detect bad strategy, you will dramatically improve [...]

By | September 11th, 2018|Uncategorized|Comments Off on What is a bad strategy?

Why transparency must be your next policy

  A lack of transparency results in distrust and a deep sense of insecurity." -Dalai Lama   While the Dalai Lama may not be an entrepreneur, he certainly has immense insights into human behaviour. When you consider company as a network of human beings, transparency would be your greatest team building tool. It fosters trust [...]

By | September 6th, 2018|Uncategorized|Comments Off on Why transparency must be your next policy

How to build a great brand?

Say my name - Ep 2: We discuss­ed about what constitutes a brand and various definitions in our last week’s Say my name. Read it HERE.   Since we have established what a brand in business is all about, lets dive into the steps to create a brand that speaks for itself. 1.       Make a [...]

By | September 5th, 2018|Uncategorized|Comments Off on How to build a great brand?

The Job of saving Apple!

We discuss­ed about what a strategy is and what it’s not in our last week’s strategy 101. Read it HERE. We discussed the process of creating a strategy as a 3-step exercise: 1.    Diagnosis 2.    Setting up guiding principle 3.    Concerted action You’ve probably read about how Steve Jobs saved Apple from imminent death, but [...]

By | September 4th, 2018|Uncategorized|Comments Off on The Job of saving Apple!

Why Micromanaging maybe killing your Organisation:

  No one likes to be micromanaged. Period. Most employees dread micromanagement, yet, often without our knowledge we all tend to micromanage especially in start-up environment where the company is very dear to  the founders. “micromanagement is a management style whereby a manager closely observes or controls the work of subordinates or employees” Here are the [...]

By | August 30th, 2018|Uncategorized|Comments Off on Why Micromanaging maybe killing your Organisation:

SAY MY NAME – What is a brand?

Say my name is a new series from Baachu which aims to act as a step by step guide for successful branding. Ep 1: Of all the words we use, Brand is often overlooked and constantly evolving. The way brand behaves has changed drastically with the socio-economic and political systems over the time.   The first [...]

By | August 29th, 2018|Uncategorized|Comments Off on SAY MY NAME – What is a brand?