Baskar Sundaram

/Baskar Sundaram

About Baskar Sundaram

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So far Baskar Sundaram has created 51 blog entries.

Obsessive about Business Growth?

Companies are constantly monitoring their revenue. It is firmly believed that when the revenue growth slows down the enterprise is doomed forever. This has led to many business executives to focus on merely expanding their businesses and increasing their profits. But ultimately all growth comes to a standstill. When faced with this dilemma of a [...]

By | December 18th, 2018|Strategy|Comments Off on Obsessive about Business Growth?

Working with an Idea Pitching Machine for a Boss

Bosses that have fun, new, and innovative ideas can be exciting, but can also be overwhelming. It can be hard to keep up with the new ideas especially when you are still working on the old ones. It is imperative to form a relationship with your boss with ultimate mutual respect. This way you can [...]

By | December 12th, 2018|Strategy|Comments Off on Working with an Idea Pitching Machine for a Boss

What Exactly Is A Digital Strategy?

In a technologically driven world it is highly impossible to stay away from any form of digitalization. Business organizations have keyed into this transformation which ultimately led to the birth of digital marketing. This shift in focus from traditional to digital has been a great and profitable. According to Digital Strategy Conference (DSC), “Digital strategy [...]

By | December 12th, 2018|Strategy|Comments Off on What Exactly Is A Digital Strategy?

Meeting Mayhem – How to Find the Right Balance

Meetings are essential for enabling collaboration, creativity, and innovation. They often foster relationships and ensure proper information exchange. They provide real benefits. This is what meetings are actually supposed to mean. But in reality, most employees define meetings to be painfully exhausting and arduous. Such opinions are supported by research showing that meetings have increased [...]

By | December 11th, 2018|Strategy|Comments Off on Meeting Mayhem – How to Find the Right Balance

Steps to adopt a Behavioral Strategy

The human mind has a tendency to be subconsciously biased and holds certain preconceived opinions that will definitely impact our strategic decision making. It is imperative to learn to override this to bring about a positive change in our corporate performance. Behavioral economics has now become mainstream and behavioural principles play an important role nowadays [...]

By | December 6th, 2018|Business Winning, Uncategorized|Comments Off on Steps to adopt a Behavioral Strategy

Bringing Humour into the Workplace

Humour is one of the keys to success. It is important for career advancement and improves work ethic within the workplace. Research shows that laughter can relieve boredom and stress, increase engagement with others, and boost creativity and collaboration. Physically, laughter increases the consumption of oxygen rich air, which allows the brain to release a [...]

By | December 5th, 2018|Business Winning, Uncategorized|Comments Off on Bringing Humour into the Workplace

Happy employee = Happy customers

A study conducted by McKinsey and Egon Zehnder analysed the relationship between managerial quality and revenue growth and found that customer impact, which is the capacity to grasp the evolving needs of customers, led all leadership competencies. The degree of customer impact also had a huge impact on the company’s revenue growth and the efficiency [...]

By | December 4th, 2018|Business Winning, Uncategorized|Comments Off on Happy employee = Happy customers

How strong is your proposal process?

  How strong is your proposal process? A robust process answers the most important questions in a proposal lifecycle, starting from the readiness to bid followed by the steps that need to follow. Of this, the readiness to bid ensures that you are well prepared and answers a specific set of questions.Who should do what? [...]

By | November 27th, 2018|Business Winning, Uncategorized|Comments Off on How strong is your proposal process?

Key factor in customer buying

While there are several factors that influence customer buying, research shows that “Sales Experience” is critical to get customers on the right side of your fence! The sales field however has become more erratic and peppered with multiple influences and options, such as digitisation, which makes realising the value of rep experience become a lot [...]

By | November 22nd, 2018|Business Winning, Uncategorized|Comments Off on Key factor in customer buying

Why is sales management important?

Sales management can get tough at times, However, it is important for two reasons: For appraising the performance of the organization To meet the increasing competition Some clients  take advantage of a sales conversation - free advice, leverage for a better deal elsewhere and demand concessions. Result?…. They put you off, never arrive at a [...]

By | November 21st, 2018|Business Winning, Uncategorized|Comments Off on Why is sales management important?