Month: October 2018

Ingredients to write great proposals!

Great proposals are not happy accidents! They take meticulous attention to detail and strategic thinking. Here we focus on 6 simple points that will transform your writing into a compelling and persuasive proposal, significantly improving your chances of winning. How will your proposals get the highest score based on the evaluation criteria? Upon understanding the …

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Proposal Persuasion

Persuasion is: Part Differentiation Part Positioning Part Motivation Part Anticipation Part Strategy Part Value Proposition Part What Matters Part Copy Writing and Presentation Part Differentiation Differentiation is the key as it is how you make your bid special. Everything can be differentiated, even when the customer forces everyone to bid the exact same thing. Part …

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Competitor Analysis

Competitor analysis in business and marketing is an assessment of the strengths and weaknesses of current and potential competitors. All organizations are bound to operate within a competitive environment, they don’t exist in thin air. Analysis of competitors helps in discovering the weaknesses, identifying the opportunities and threats from the industry environment. Strategies involved in …

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Winning Business – with proposals

Business development professionals and sales professionals throughout all industries have a clear goal, which is to win business. The undeniable contrast among business development professionals and associations relative to their peers is their capability to effectually succeed their pipeline opportunities. Besides, high performers have the knowledge on when to decline a highly unlikely successful opportunity …

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