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What is a bad strategy?

    Having a good strategy is important. But it is more important to not have a bad strategy.   Bad strategy is not simply the absence of a good strategy. It is developed out of specific misconceptions and leadership errors.   Once you develop the ability to...

Why transparency must be your next policy

  A lack of transparency results in distrust and a deep sense of insecurity.” -Dalai Lama   While the Dalai Lama may not be an entrepreneur, he certainly has immense insights into human behaviour. When you consider company as a network of human beings,...

How to build a great brand?

Say my name – Ep 2: We discuss­ed about what constitutes a brand and various definitions in our last week’s Say my name. Read it HERE.   Since we have established what a brand in business is all about, lets dive into the steps to create a brand that speaks...

The Job of saving Apple!

We discuss­ed about what a strategy is and what it’s not in our last week’s strategy 101. Read it HERE. We discussed the process of creating a strategy as a 3-step exercise: 1.    Diagnosis 2.    Setting up guiding principle 3.    Concerted action You’ve probably read...