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What is Brand Equity?

Brand Equity is a set of assets and liabilities linked to a brand’s name and symbol that adds to the value provided by the product or service to the firm and its consumers. Brand equity comprises four major dimensions 1.     Brand Awareness ·        An anchor to which...

The Hidden Key to a Successful Proposal

  Often times when companies set out to write a proposal all of their focus is on editing. Have we made our point clear? Have we mentioned all the right statistics? Are there any mistakes? Although these are all important steps, more often than not, they take...

Characteristics of Winning Proposals

A thorough plan is pivotal to any successful proposal. This plan should consider the resources one is able to allocate to the project. The main resources are the employee’s availability, time, and money. With these carefully considered and allocated, the next step is...

The 5Ps of strategy!

In our strategy series, we bring to you little nuggets of wisdom from the sages of strategy and business – the kind of advice and insights you have heard over and over again, but reveal something new every time you hear them. Henry Mitzberg’s 5 P’s of Strategy: Plan...

Brand recall through visual branding

We have discussed the basics of branding last week. Visual Branding is the process of creating a unique and memorable physical image for a company in the mind of consumers. Key elements of Visual branding – logo, typography, color, and images.   Logo: A...